Skip to content
  • Facebook
  • YouTube
  • Bluesky
  • Discord
  • X
  • Instagram
  • RSS
Essex Ham Logo

Essex Ham

Supporting Amateur Radio in Essex

  • Home
  • Get Started
    • What is Amateur Radio?
    • Become a Ham
    • Amateur Radio Explained
    • Guide for Parents
    • Amateur Radio Books
    • Common Questions
  • Advice
    • How to Become a Ham
    • Passed? Get Your Licence
    • Just Got Your Licence?
    • Your First Handheld
    • Your First Station
    • Getting Started Guides
    • Returning to the Hobby
    • Getting Started with Data
    • Downloads & Handouts
    • Your Questions (FAQ)
  • Events
    • Events Calendar
      • Calendar View
      • Poster View
      • Upcoming Field Events
      • Upcoming Training
      • Essex Field Events This Year
      • Upcoming Local Rallies
    • Next Essex Ham Events
    • Club Events List
    • Recent Events in Essex
    • Essex 2m Activity Days
    • Annual Event List
    • Latest News & Articles
  • Training
    • How to Get Started
    • Foundation Online Course
    • Training Courses in Essex
    • Other Online Courses
    • Training Videos
    • Training Material
    • Training Information
    • Essex Training Calendar
    • For Tutors
  • Clubs
    • Support for Clubs
    • Clubs in Essex
    • Resources & Downloads
    • Training Material
    • Promotional Videos
    • Essex Speakers Directory
  • Members
    • Join our Community
      • Join Essex Ham (free)
      • Essex Ham Members FAQ
    • Forum
    • Live Chatroom
    • Merchandise
    • Recommended Kit
    • Members-Only
      • Members-Only Area
      • Member Main Page
      • Your Member Profile
      • Email Alerts
      • Essex Ham Newsletter
      • Email Discussion Group
  • About Us
    • What is Essex Ham?
    • Latest News & Articles
    • Forum
    • Videos
    • Internet Radio Stream
    • Podcast
    • Live Weather
    • Essex Ham APRS iGate
    • Essex Ham Meshtastic
    • Essex Ham Newsletter
    • Essex Activity Map
    • About Our Site
  • Net
    • Monday Night Net Info
    • Monday Net Chatroom
    • Monday Net Reports
    • Young Ladies Net
    • Live Audio Feed
    • Danbury Repeater GB3DA
    • Other Nets in Essex
    • Repeaters in Essex
  • Contact/Chat
    • Forum
    • Email Discussion Group
    • Need some help?
    • Contact The Team
    • Our Facebook Group
    • Discussion Group List

No better time to promote the hobby?

Posted on 31 January 201629 December 2024 By Pete M0PSX 5 Comments on No better time to promote the hobby?

This is a quick post that’s probably only likely to be of interest to those interested in helping to promote the amateur radio hobby. It follows on from some social media chatter about the online profile of amateur radio. If you’re not involved with promoting the hobby – no need to read on.

Following on from some discussions about promotion of the hobby, I’ve just taken a look at the web traffic that this site’s received this month (January 2016) – it’s revealed a significant spike in visitors, compared to this time last year.

January 2016 Web Traffic

Running a side-by-side comparison of the first week of January 2016 against the previous year showed broadly similar traffic, but measuring a three week period from the 7th of January 2016 shows a massive 41% increase on the previous year. The 8th of January 2016 shows the biggest spike – which just happened to be the day of Tim Peake’s first ISS schools contact.

The following graph, taken from Google Analytics, shows how the game changed on the 8th of January, the day of Tim Peake’s contact with the Sandringham school. This year appears in blue, with 2015 in orange for comparison. The 6th of January for both years looks similar, but note the spike the afternoon before the contact, then on the day itself – plus peaks on the following days.

Essex Ham Webstats from 6 Jan 2016 (blue), with 2015 in orange
Essex Ham Webstats from 6 Jan 2016 (blue), with 2015 in orange

For two solid weeks, traffic has been higher, only beginning to drop to last year’s levels on the 22nd of January, as shown here:

Essex Ham Stats 7 to 26 January 2016 (Blue)
Essex Ham Stats 7 to 26 January 2016 (Blue)

I appreciate these dry numbers may only mean anything to those involved with online marketing, but they’re pretty impressive. Between the 7th and the 13th, stats from Google show:

  • A 64% overall increase in site sessions
  • A 56% increase in unique visitors
  • 68% of traffic is from new visitors to Essex Ham
  • Page views up by 84%
  • A 15% increase in time-on-site

Traffic split was: 55% search engines, 18% social media, 15% direct and 12% links from other sites.

Never a better time to promote the hobby?

Here’s just one more graph to bore you with – This shows the hits to our “What is Amateur Radio” page:

Essex Ham Stats: What is Amateur Radio traffic Jan 2016
Essex Ham Stats: What is Amateur Radio traffic Jan 2016

 

Adding this all together – At least for the Essex Ham website, the impact that Tim Peake’s amateur radio contact has had on traffic and interest in the hobby has been significant. National news coverage of the event has raised the profile of the hobby. Since the contact on the 8th of January, we’ve had 27 people sign up to our online training course with a view to getting started in the hobby.

There are several more possible UK schools contacts planned between now and early June, when Tim is set to return – so there really is no better time to be talking about what we do as radio amateurs.

 

Seize the day

I appreciate that those running club websites may have limited time and resources, and this post is in no way intended to be critical. By highlighting the recent increase in awareness, I’d encourage everyone involved with promoting the hobby in general, or their group specifically, to do a double-check that your “shop front” is performing at its best. A few relativity simple tweaks in light of the current interest, could make a difference. To help with a few ideas, you may want to consider some of the following suggestions:

  • Check your website – Is it up-to-date? Does it give a clear explanation on your front page of what the hobby is about? Would a new potential amateur know how to get started as a result on visiting your site?
  • Check your web stats – Have you also seen a spike? What have people been looking for? And does your site provide it?
  • Use social media – Another huge opportunity to talk about the hobby and where newcomers can go to meet amateurs locally
  • Events – Is there an opportunity to do anything locally whilst one of the schools contacts is getting some press coverage?
  • Local press – Essex Ham got an article on page 3 of the local paper for a “local man hears Tim Peake” story – including a link to our website. Can your club or group make any similar mileage out of this?

If you’re involved with online promotion of amateur radio, our Improving Amateur Radio Club Websites page, and one-page PDF may be of use. It’s also worth studying the new RSGB Promotional Event Pack, for guidance and best practice on running a successful club event to promote the hobby.

Now is a possibly a golden opportunity to highlight what the hobby is all about, and to capitalise on the spike of interest in the hobby.

Anyone got any other suggestions? Please add them below – and let’s get sharing!

Written by Pete M0PSX, in the hope of stimulating greater awareness for the hobby, between now and May.

 

Related Links

  • Promoting amateur radio
  • Improving your amateur radio club’s website
  • Support and resources for amateur radio clubs
  • RSGB Event Pack (RSGB Members Only)
Articles, Site News Tags:clubs, promoting the hobby, web stats, Websites

Post navigation

Previous Post: MARTS Jan 2016 ISS Talk Review
Next Post: TAARC – Supporting the RNLI

Comments (5) on “No better time to promote the hobby?”

  1. G0DZB says:
    31 January 2016 at 22:10

    I doubt most clubs will have much interest in Tim Peaks activities as unless one of the lucky school is in their catchment area it actually has noting to do with their members or their club. Big National events often fail to translate into anything meaningful at the local/grass roots level.

    Reply
    1. Pete M0PSX says:
      31 January 2016 at 23:21

      Hi Peter – I agree that clubs may not be that interested in pushing another area’s ARISS, but if the coverage is generating some interest and awareness for the hobby in their patch – that can only be a good thing, and makes the job of selling the hobby locally a little easier.

      St Albans isn’t that local, but hits to Essex Ham doubled for about a week off the back of the event there. Training signups went up too.

      Just saying that if club sites are getting a free gift of double the traffic and interest over the next few months, it could be a good opportunity.

      Reply
  2. M0LMR says:
    1 February 2016 at 10:53

    Hi all – reading this nice write up , i didn’t realise I’ve been promoting the hobby on social media, just by posting my pictures and write ups of my activities, I just think, this is me, and what I’ve been up to today but it has made me realise , that is exactly what I am doing , and I shall continue on , maybe one day someone will come back to me and ask about how to get into radio , you never know xx keep up the excellent work you do Pete , and everyone else too . Best wishes all happy hamming xx

    Reply
  3. M0SAT says:
    1 February 2016 at 14:02

    So the RSGB with their finger always on the pulse decide to put the piece about the ARISS contact with Tim Peake inside the February edition of Radcom & put a photo of a Yaesu FT-991 (now almost a year old) radio on the front! Talk about an opportunity to promote amateur radio and young people (which we are always hearing that it needs to sustain it) missed. Great judgement from them and if local clubs overlook this opportunity while there is great interest then I feel this is very narrow vision.

    Reply
  4. Steve Wright says:
    13 February 2016 at 01:55

    The hobby doesn’t need promoting. The hobby needs repairing so that there are quality activities, and the reasons to leave are removed.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Member Login (Join Essex Ham!)
Remember me




Need help logging in?

Essex Ham Newslettter:

Looking for general updates on amateur radio? Join our free newsletter:

Recent Essex Ham Posts

  • St George’s Day 2025 Activation
  • RSGB AGM – Saturday 11 April 2025
  • Getting a Licence – We need to do better!
  • Ofcom Licence Exemptions Consultation 2025
Callsign:

Upcoming Local Events

  • Monday Night Net on 26 May 2025 20:00
  • CARS: Monthly Club Night Placeholder on 3 June 2025 19:30
  • SEARS: Monthly Club Night Placeholder on 12 June 2025 19:30
  • Ipswich ESWR Rally 2025 on 15 June 2025 09:30
Essex Ham recommends:

Realtek USB SDR

  • Getting started? Baofeng UV-5R 2m/70cm handheld: £30
  • Listen to the bands on your computer: USB Software Defined Radio Dongle: £10 (More)
  • Meshtastic Networking: Meshtasic Heltec V3 (More)

Heltec Meshtashic
More Recommendations

Recent Forum Discussion

Peter M0PWX (2E0PWX) replied to VHF yagi balun 4 days ago Yagi's don't normally need impedance matching baluns, but a 1:1 balun isola...
DarrenSmith78 started VHF yagi balun 6 days ago Hello all. I have a VHF yagi that was gifted to me. The box containing the ...
Peter M0PWX (2E0PWX) replied to Baofeng GT3TP 1 week ago i forgot the file, the CSV you can import into chirp is in the zip file att...

Recent Comments

  • Gary Hayes on RSGB AGM – Saturday 11 April 2025
  • M5AKA on Ofcom Licence Exemptions Consultation 2025
  • M5AKA on Ofcom Licence Exemptions Consultation 2025

Show Your Support for Essex Ham

Free Training. Free Content. Free Help. No Membership Fees. Want to say thanks? PayPal or Coffee donations are always appreciated.
Make a donation

Copyright © 2011-2025 Essex Ham. Home | About This Site | Site Terms & Privacy | GDPR Statement >>

Powered by PressBook WordPress theme

This site uses cookies to enhance your browsing experience, serve personalised ads or content, and analyze our traffic. By clicking “Accept All”, you consent to our use of cookies, however you can select "Cookie Settings" to control your consent. View Terms & Privacy Policy
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
apbct_cookies_testsessionCleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_headlesssessionCleantalk set this cookie to detect spam and improve the website's security.
apbct_page_hitssessionCleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_prev_referersessionFunctional cookie placed by CleanTalk Spam Protect to store referring IDs and prevent unauthorized spam from being sent from the website.
apbct_site_landing_tssessionCleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_site_referer3 daysThis cookie is placed by CleanTalk Spam Protect to prevent spam and to store the referrer page address which led the user to the website.
apbct_timestampsessionCleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_urls3 daysThis cookie is placed by CleanTalk Spam Protect to prevent spam and to store the addresses (urls) visited on the website.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
ct_checkjssessionCleanTalk–Used to prevent spam on our comments and forms and acts as a complete anti-spam solution and firewall for this site.
ct_fkp_timestampsessionCleanTalk sets this cookie to prevent spam on the site's comments/forms, and to act as a complete anti-spam solution and firewall for the site.
ct_has_scrolledsessionCleanTalk sets this cookie to store dynamic variables from the browser.
ct_pointer_datasessionCleanTalk sets this cookie to prevent spam on the site's comments/forms, and to act as a complete anti-spam solution and firewall for the site.
ct_ps_timestampsessionCleanTalk sets this cookie to prevent spam on the site's comments/forms, and to act as a complete anti-spam solution and firewall for the site.
ct_sfw_pass_key1 monthCleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
ct_timezonesessionCleanTalk–Used to prevent spam on our comments and forms and acts as a complete anti-spam solution and firewall for this site.
sessionIdsessionThis cookie, set by Microsoft, is used by the website to store the user's session ID and is sent with each request to the ASP.NET application.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
apbct_pixel_urlsessionCleanTalk set this cookie to provide spam protection.
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
_gat1 minuteThis cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. For details of this cookie, go to Google's Privacy & Terms site
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
ct_screen_infosessionCleanTalk sets this cookie to complete an anti-spam solution and firewall for the website, preventing spam from appearing in comments and forms.
UID1 year 1 month 4 daysScorecard Research sets this cookie for browser behaviour research.
_ga1 year 1 month 4 daysThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. For details of this cookie, go to Google's Privacy & Terms site
_gat_gtag_UA_*1 minuteSet by Google to distinguish users. For details of this cookie, go to Google's Privacy & Terms site
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. For details of this cookie, go to Google's Privacy & Terms site
__gads1 year 24 daysThe __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. For details of this cookie, go to Google's Privacy & Terms site
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
DSID1 hourThis cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID.
ebaysessionThe domain of this cookie is owned by Ebay. This cookie is used for targeting and advertising purpose.
IDE1 year 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
mc1 year 1 monthQuantserve sets the mc cookie to anonymously track user behaviour on the website.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextIdneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
__gpi1 year 24 daysGoogle Ads Service uses this cookie to collect information about from multiple websites for retargeting ads. For details of this cookie, go to Google's Privacy & Terms site
__qcaneverThe __qca cookie is associated with Quantcast. This anonymous data helps us to better understand users' needs and customize the website accordingly.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
DEVICE_INFO5 months 27 daysNo description
dp12 yearsNo description available.
nonsession2 yearsNo description available.
rtid14 years 10 months 2 days 1 hourDescription unavailable.
ssessionNo description
slimstat_tracking_code1 monthNo description available.
SAVE & ACCEPT
Powered by CookieYes Logo